“I think most artists starting out believe it is necessary to have a message. But the funny thing is, as you create more... the message becomes more subliminal. It becomes less obvious, which in turn makes it more interesting.”
Montreal born artist Whatisadam, also known as WIA, creates art with an innovative fusion of cultural motifs and urban aesthetics that serve to redefine the boundaries of contemporary street art.
WIA's artistic output spans various mediums, including wheat-paste, stencils, silkscreen printing, and large-scale murals, often using found objects as his canvas.
Choosing to focus on Canadian imagery throughout his artistry, WIA’s works are reminiscent of vintage comics and pop art. He frequently features North American wildlife and landscapes, blending them with urban elements like maple syrup cans, tattooed ducks, and hockey-themed characters.
Collaborating with brands including Osheaga, Sprite, Hennessy, and Roots Canada, Whatisadam's art can be found not only in Montreal but also in major cities worldwide, including New York, Paris, Toronto, Miami, and Mexico City.
Whatisadam has become infamous for his ability to fuse tradition with contemporary urban culture, creating visually striking narratives that resonate not only with Canadian viewers but with audiences globally.