Canadian Urban Artist. Montreal based artist, Whatisadam, or WIA, is one of the city’s best known urban artists. Whatisadam has collaborated with many brands including The Canadiens, Roots Canada, En Masse, Osheaga, and many more.

In addition to his wheat-paste and stencil artworks, Whatisadam has a diverse studio practice including working with silkscreen printing, large-scale murals, installation work, as well as a proclivity towards using found objects as his canvas. Infused with Canadian imagery, Whatisadam’s style is reminiscent of vintage comics and pop art.Depictions of North American wildlife and landscapes are common themes within his work, but are always reimagined to feature elements of urban culture, as seen in his maple syrup cans, tattooed characters and hockey hoodlums.